1999 SA WORLD CUP SOCCER BID

Designed and implemented the exhibition for South Africa in Cannes and the United States
Staged and managed the launch of the bid in Cannes and the United States. The vehicle for the launch of South Africa’s bid was the Football Expo in Cannes in January 1999
The time frame we were given in which to achieve was a mere 4 weeks and in that period 4000 Bid Brochures of 60 pages were produced, an exhibition stand incorporating all the elements of South Africa’s bid was produced and transported to Cannes, promotional items and give-aways were produced for press and VIP visitors to the stand as well as an interactive multimedia presentation and a video production which displayed on large screen video throughout the expo period
By all accounts South Africa’s Bid launch was very well received and the Bid Committee received a very favourable response to its presentation and its bid from other exhibitors, international press and worldwide football leagues and federations