A1 GRAND PRIX SOUTH AFRICA – 2004

Awarded the contract to launch A1 Grand Prix SA locally and globally
Total management and production of the event and television broadcast
Successfully staged, managed, coordinated, devised, conceptualised, created and implemented the launch event of A1 Grand Prix South Africa with President Mbeki as the guest of honour and speaker
Government liaison – guests included Government Ministers, High Commissioners and international dignitaries
Managed and coordinated 34 countries hospitality program
Devices, produced, staged, managed and implemented auxiliary events at Kyalami race track for live television broadcast
Managed, coordinated and implemented the total event including media liaison, public relations and sponsorship raising coordination and implementation
Creatively designed all above line advertising for press, radio and television locally and globally
Produced 30-minutes live television show
Produced creatively all elements of the below line promotional campaign locally and globally
Managed, coordinated and implemented the complete public relations and media strategy
Managed and coordinated the total media planning and buying operation
Managed, coordinated and secured all sponsorship raising activities and implemented all sponsorship outputs on behalf of sponsors